Introduction
The project on risk and return explains how investors select securities and manage portfolios to balance risk and return. Investment decisions depend on proper valuation, market conditions, and financial goals. Portfolio management helps investors choose suitable assets and improve returns. Professional fund managers guide investors in selecting and managing investments effectively. Investors can customize their portfolios based on personal needs, preferences, and risk tolerance. Portfolio management gives flexibility, control, and better opportunities for wealth creation.
Objectives of the study
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To understand the concept of portfolio management and security analysis.
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To study risk perception among stock market investors.
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To measure the risk and return of selected investment options.
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To select an optimum portfolio for better returns and lower risk.
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To understand key aspects like liquidity, safety, tax planning, and capital appreciation.
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To prepare a model based on analysis of risk and return factors.
Research methodology
The study uses both primary and secondary data. It gives more importance to primary data for better understanding of investor behavior. The study analyzes investor opinions about portfolio management services offered by securities companies. The researcher selects 100 clients randomly and collects their responses. The methodology includes questionnaires, customer surveys, and consultations with experts.
Sources of data
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Primary data: Collected from customers through questionnaires and surveys.
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Secondary data: Collected from company websites, journals, newspapers, and financial publications.
