(+91) 8283802090A project on marketing techniques helps organizations understand customer needs and provide products or services to satisfy them. It supports business growth by creating awareness and building strong relationships with customers. Companies study consumer behavior, preferences, and expectations before introducing products in the market
Introduction to Marketing
Marketing identifies customer needs and delivers value. It includes advertising, selling, distribution, and customer service. Organizations conduct market research to understand present and future demands. A customer-focused organization designs products according to consumer expectations and benefits.
Customer Acquisition and Retention
Marketing attracts new customers and maintains relationships with existing ones. Businesses build trust, improve services, and upgrade products to retain customers. Strong relationships help companies remain competitive in the market.
Marketing Mix
Organizations use the four Ps—product, price, place, and promotion—to achieve marketing success. These elements match customer needs and preferences. Proper use of the marketing mix increases sales and customer satisfaction.
Objectives of the Study
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To identify growth opportunities by studying marketing methods used by organizations.
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To understand customer preferences and benefits received from products and services.
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To study different plans designed to meet customer needs.
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To analyze marketing strategies used to attract new customers.
Research Methodology
The study uses primary and secondary data. Researchers collect primary data through phone calls and personal meetings. They gather secondary data from brochures, magazines, and advertisements.
Sample Size and Sampling
The study selects 100 respondents. Researchers apply random sampling and give each individual an equal chance of selection.
This study explains marketing practices, customer needs, and strategies that help organizations achieve growth and satisfaction.