(+91) 8283802090The project on corporate banking explains how the banking industry across the world has changed rapidly in recent years. In India, economic reforms and deregulation since the early 1990s have increased competition and risks for banks and financial institutions. New players, advanced products, and global market exposure have forced banks to improve their services, processes, and operations. Technology has helped banks provide faster services, multiple delivery channels, and better customer support.
Today, banks follow a market-driven and customer-focused approach. Customers are more aware, informed, and less loyal due to many available options. Therefore, banks must offer high-quality products and services to improve customer satisfaction and retention. To achieve this, banks are adopting customer-centric business models supported by customer data management and Customer Relationship Management (CRM).
Branches remain important for customer relationships, especially in rural and semi-urban areas. Banks should convert branches into service centers that educate customers and promote financial products. CRM, data warehousing, and data mining help banks understand customer behaviour and improve services. At the same time, banks must ensure customer privacy and confidentiality while using technology. Protecting customer data is essential for building trust and maintaining long-term customer relationships.
Objectives of the Study:
• To study the banking industry using SWOT, PEST, and Porter’s Five Forces analysis.
• To understand corporate lending and its importance in banks.
• To compare credit risk models of public and private banks.
• To study credit risk management strategies adopted by banks.
Research Design:
The research design provides a plan for collecting and analyzing data. This study follows a descriptive research design. It uses both primary and secondary data to understand the topic clearly.
Data Collection:
The study collects data through informal methods such as discussions and observations.
Sources:
The study collects information from primary and secondary sources such as bank managers, websites, and newspapers.
Tools:
The study uses focus group interviews with bank managers to gather practical insights and opinions.