Project on Consumer Buying Behaviour

Description:

The project on consumer buying behavior explains how individuals select, purchase, use, and dispose of goods and services to satisfy their needs and wants. It helps marketers understand what customers think, how they feel, and how they make decisions before buying a product. This knowledge supports companies in designing better products and effective marketing strategies.

Many factors influence consumer buying behaviour. Personal factors such as age, income, lifestyle, and occupation affect purchasing decisions. Psychological factors like motivation, perception, and attitude also play an important role. Social factors such as family, friends, culture, and social status influence what people buy and why they buy it. Economic conditions and brand image also shape consumer choices.

The buying process usually starts with need recognition, followed by information search and evaluation of alternatives. After comparing options, the consumer makes the purchase decision. Finally, post-purchase behaviour decides whether the customer feels satisfied or dissatisfied with the product.

Understanding consumer buying behaviour helps businesses attract customers, improve customer satisfaction, and increase sales. Companies can plan better advertising, pricing, and promotional strategies by knowing customer preferences. It also helps in building long-term relationships with customers and maintaining brand loyalty in the competitive market.